Facebook’s ‘big blue app’ leader, Fidji Simo, is leaving to take over Instacart

Facebook’s ‘big blue app’ leader, Fidji Simo, is leaving to take over Instacart

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Photo illustration by Jakub Porzycki / NurPhoto / Getty Images

The online grocery startup Instacart just announced its new CEO will take over on August 2nd. Fidji Simo has been in charge of Facebook’s “big blue app” since 2019, putting her in charge of “News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating and Ads,” but now, like a number of former Facebook execs recently, she’s headed to Instacart ahead of its expected IPO.

Simo’s departure comes at an interesting time for Facebook, as regulators and politicians take aim at Big Tech, with its market dominance and opaque algorithms that control the online experience for billions of people. Facebook has faced criticism over its “pivot to video” and role as a pipeline for bad actors and misinformation, while a memo from Simo last year p…

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